Freeky Roger Ballen inspires “Die Antwoord”

Being a South African myself, I am proud of the waves Die Antwoord is making – there are few (if any) other South African bands that are on the bleeding edge like this duo is.

In the video “I Fink U Freeky” for their new album Ten$ion, Die Antwoord worked together with famed US / South African  photographer Roger Ballen to create something exotic. Love it or or hate it, you just have to admire the way the result captures Ballen’s photographic style and transforms it into a powerful audiovisual tour de force. (warning: NSFW / video contains mature content)

Examples of Roger Ballen's iconic work

Music videos inspired by photographs and paintings are of course no new thing. Examples include Live – Turn My Head (inspired by John Register paintings) and more infamously, Rihanna’s S&M video that effectively plagiarized the work by photographer David LaChapelle.

In this case it is great to see an established pro photographer (a veteran with 50 years’ experience) collaboratively creating something beautifully Freeky on youtube.